Our Privacy Policy

At aigo (“we”, “our”, “us”), your privacy is important to us. This policy explains what personal information we collect, how we use it, and your rights under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

The TL;DR

We collect just enough info to fulfil your orders, improve our site, and (if you say yes) send you fun updates. We never sell your data. You’re in control — you can update, view, or delete your info at any time. Questions? Email us at hey@aigokids.com.

What We Collect

When you interact with our website, we may collect:

Personal info: name, email, phone number, address
Order details: items purchased, delivery address, payment method (note: we do not store full card details)
Device info: IP address, browser type, cookies
Marketing preferences: whether you opted into our newsletter or offers

More simply put

We collect only what we need to get your order to you, make the site better, and (if you say yes) send occasional updates.

How We Use Your Info

We use your information to:

Process and deliver your orders
Communicate with you (order updates, customer support)
Send marketing emails (only if you opt in)
Improve our website and customer experience
Comply with legal or tax obligations

Marketing

You’ll only receive marketing if you’ve:

Opted in on our website, or
Purchased something from us and haven’t opted out yet (legitimate interest)

You can unsubscribe anytime by clicking the link in our emails or contacting us.

Sharing Your Info

We do not sell or rent your personal information.

We may share data with trusted service providers who help run our business (e.g. payment processors, couriers, website platforms), but only what’s necessary.

More simply put

We only share your info with companies helping us run aigo and deliver your orders (for example payment providers and couriers) — and only when it’s needed.

Cookies

Our website uses cookies to improve functionality and measure website performance. You can manage cookies via your browser settings.

Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction or deletion
Object to or restrict processing
Withdraw your consent (for marketing)
Complain to the ICO (Information Commissioner’s Office) if you’re unhappy

You can exercise your rights by contacting us at: hey@aigokids.com

More simply put

It’s your data. You can see it, change it, delete it, or ask us to stop using it — just drop us a line.

Data Storage

We store your data securely and only for as long as necessary — typically:

Order records: up to 6 years (for tax/legal reasons)
Marketing data: until you unsubscribe

Children’s Data

We do not knowingly collect data from children under 13. Parents or guardians — please contact us if you believe we’ve collected your child’s data and we’ll delete it.